罗伯特。年轻

Dr. 罗伯特B. Young has over 35 years of teaching and higher education administrative experience. He teaches in the marketing and sport management department in the Baldwin Wallace Carmel Boyer 商学院. Prior to joining the faculty at BW, Young taught at a wide variety of colleges and universities including Cleveland State University, John Carroll University, 大卫·N. Myers University, Capital University and Lorain County Community College. 另外, Young was dean of the Richard Desich 商学院 at Lorain County Community College from 2002 until 2014. He was also dean of the College of Business and Public Services at Ivy Tech Community College of Indiana in Evansville from 2014 to 2015. His academic interests include marketing, 广告, 市场研究, 消费者的行为, international marketing, management and marketing strategy.

Prior to his academic career, Young held director and vice president level positions at various Cleveland-based corporations including ICI Paints, KeyCorp and Griswold Advertising. He has also been involved as a founder in two entrepreneurial, family owned, small businesses. He has done projects for many clients including Dutch Boy Paints, 胡佛真空, 美国电力公司, 皇家设备, 摩恩水龙头, Red Seal Electric Company, 麦当劳, 舍温•威廉姆斯, 施韦贝尔烘焙公司, 盟军的设备, 斯坦内克窗户, Ponderosa Restaurants and Invacare Corporation among many others.

Young has a Bachelor of Business Administration degree from Kent State University and a Master of Business Administration and Doctor of Business Administration from Cleveland State University. He has also published several articles in scholarly journals including the Journal of Services Marketing, Business Horizons and the Journal of Services Marketing Quarterly. He published a book chapter in the New World Marketing series and has presented at a number of conferences in the U.S. 和英国. Young also maintains an active small business consulting practice focused on marketing strategies to help grow small businesses.

专业领域

Areas of expertise include marketing strategy, 品牌, 市场营销研究, 广告 management and international marketing.

课程

本科

• Introduction to Marketing (MKT-230)
• Advertising Management (MKT-333)
• Applied Market Research (MKT-432)
• Introduction to Entrepreneurship (ENT-215)

研究生

• Marketing Management (MKT-551)
• Global Business (BUS-591)
• The Marketer’s Perspective (MAM-595)
• International Marketing (MKT-630)

Publications, Conference Papers, Presentations

罗伯特·杨. (2018), "Forget Customer Satisfaction! Focus on the Ones You Lost Instead," Center for Scholastic Inquiry International Academic Research Conference, 4月10 - 12, 萨凡纳, GA.

帕特里克·高根., Raj Javalgi 罗伯特·B. 年轻(2017), "An Institutional Theory Approach to Improve Planning for Innovation and Entrepreneurship Ecosystems in Developing Economies," International Applied Innovation and Entrepreneurship Conference, 11月6 - 8, 2017, USEK/The Holy Spirit University, Kaslik, 贝鲁特的黎巴嫩.

贾瓦吉，拉杰，西尔维娅·L. 罗伯特·马丁. Young, Colette T. 哈特和凯蒂. 范·戴克(2017), "Identifying Motivational Factors Impacting Entrepreneurship: Evidence From an Emerging Economy," International Applied Innovation and Entrepreneurship Conference, 11月6 - 8, 2017, USEK/The Holy Spirit University, Kaslik, 贝鲁特的黎巴嫩.

罗伯特·杨., Raj Javalgi and Robert F. 谢勒(2007). Marketing in the 21st Century, 卷. 1, 第九章, "The Value of Qualitative Research for International Marketers: Cross-Cultural Issues and Recommendations,——布鲁斯·D. Keillor, General Editor, Westport CT, Praeger Publishers.

罗伯特·杨. 和Raj Javalgi (2007), "International Marketing Research: A Global Project Management Perspective,“商业视野”, 卷. 50, No. 2, pp. 113-122.

罗伯特·杨., Raj Javalgi and Charles L. 马丁, (2006), “市场营销研究, Market Orientation and Customer Relationship Management: A Framework and Implications for Service Providers," Journal of Services Marketing, 卷. 20, No. 1, pp. 51-59.

罗伯特·杨., Raj Javalgi, Thomas W. 惠普尔和阿米特·K. Ghosh (2005), “市场取向, 战略的灵活性, and Performance: Implications for Services Providers," Journal of Services Marketing, 卷. 19, No. 4, pp. 212-221.

罗伯特·杨. and Lori Radulovich (2005), "An Integrative E-CRM Framework for Global Service Providers," Academy of International Business, Cleveland State University, 10月6 - 8, 2005. Winner of the Best Paper Award for the conference.

罗伯特·杨., Raj Javalgi and Bob D. 卡特勒(2005), "The Influence of Culture on Services Marketing Research: Guidelines for International Marketers," Services Marketing Quarterly, 卷. 27, No. 2, pp. 103-121.

蒂姆·戴维斯.V. 罗伯特·B. Young (2002), "International Marketing Research: A Management Briefing, Business Horizons," 卷. 45, No. 3月至4月，第2页. 31-38.

罗伯特·杨. 威廉·J. Lundstrom (2002), "Are CEO’s Market Oriented? A Content Analysis of Corporate Annual Reports," 2003 Academy of Marketing/AMA 4th Joint Biennial Conference, 阿斯顿大学, 伯明翰, UK.

罗伯特·杨. (2000), "International Marketing Research: A Macro Management Perspective," Association for Global Business Conference, 11月15 - 19, Grosvenor Resort at The Walt Disney World Resort, 奥兰多, FL

罗伯特·杨. (1988), "Looking Beyond Cost per Thousand," Direct Marketing Magazine, (April), pp. 70-71.

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